The book is easily digestible in short chunks; perhaps a chapter per day – although it could be quite easily consumed cover-to-cover in an hour or so
It does not assume that the reader is experienced in Project Management or delivery. I, for one, am involved in project delivery, but have no formal training as a Project Manager – however, this was not an inhibitor. John gives good background on the concepts that he introduces, and assumes nothing.
As the title suggests, the book introduces a new project management discipline; Snappy Projects ( which is also the name of John's company.
Each chapter covers one aspect of a nine-step programme, ranging from Branding, through Who?, What?, How? and ending with Sell.
John finishes by recommending that the reader also look at other, non PM-related, books. I'll be taking him up on his suggestion.