Wednesday, 6 July 2011

IBM Webinar - Drive revenue and increase brand loyalty by creating personalised web experiences

This from my IBM colleagues in the Enterprise Marketing Management (EMM) team.

E-commerce is no longer simply about selling online, it's about delivering a tailored shopping experience across all customer touchpoints.

Register for this webinar to discover how IBM are bringing together the capabilities of their Web Experience and IBM Coremetrics web analytics solutions to provide you with real time insights into how your customers are interacting with your brand online and across multiple channels, and how this data can be used to optimise your customers' interactions.

During this session we will provide you with insights into: -



  • Current Trends: social, mobile and email
  • The Challenge: customer engagement
  • Creating compelling experiences
  • Consumer insight and relentless marketing
  • Real life case studies

Webinar details

Date
26 July 2011 @ 14:00 UK

Presenters
Mike Spradbery, UKI Business Leader, IBM Web Experience Software
Neelam Kharay, Solutions Architect, IBM Coremetrics

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