- Chris Cooper (Collaboration and Social Software Consultant - IBM Software Services for Lotus)
- Mike Martin (Senior Managing Consultant - IBM Software Services for Lotus)
- Terry Kiernan (Offerings Specialist - IBM Software Services for Lotus)
How can we determine if our social software initiatives are successful and are providing the anticipated return on technology investment?
This white paper will take a look at how to measure the effectiveness and value of a social software initiative, what tools are available to capture key metrics, and what to take into consideration when establishing a measurement approach.