To thrive in the API economy, you need to strategize your API approach and create, run, manage, and secure your APIs. With this dedicated focus on APIs, your company can share data and services in an easy-to-consume format. It can also create an ecosystem of partners and third parties that is much greater than the ecosystem you reach by using traditional channels. An effective API strategy treats an API as a business product with a well identified lifecycle, target market, and metrics for return on investment (ROI).
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